Organic or Paid, Online Marketing Simplified
With stiff competition, businesses in the past decade have allocated huge chunks advertising funds to online sources. Popular choices for online marketing are Search Engine Optimization (SEO) and Pay Per Click (PPC). The goal of both is to drive your target market to your website to get conversions. While they have a similar goal they operate in different ways. Organic search or SEO is most...
Read MoreGoogle AdWords Fundamentals
As more people become firmly connected with the internet the need for online marketing has become vital. There are many ways businesses connect to the web. Online ordering, advertising, information, and customer support are globally accessible with a click. With so many options it’s hard to know what’s going to work for your business. One of the best tools for search engine marketing is...
Read MoreGoogle Analytics adds Social Media Influence to Analytics
It’s a well known part of the algorithm by now – social media plays a role in the organic rankings. And now Google has added the ability to track this data. With the Social Plug-in Tracking in Google Analytics, you will be able to see the influence of not only +1 metrics, but also tweets, Facebook likes, Facebook sends and more. The reports available for this metric are Social...
Read MoreAtt: PPC Managers & AdWords Lovers: AdWords Editor 9.0 Released!
Announced on Google’s Inside AdWords blog, the new AdWords editor was released and it looks like some nice upgrades have been implemented. With this new release, you’ll be able to (amongst other things): Manage Site Links Improved MCC Management Improved Negatives, Placements and Audiences Management If you’re neck deep in AdWords everyday, you’re already using Editor,...
Read MoreThe Social Media Team at Coca Cola Has Been Hard at Work
The social media team at Coke must be working hard. Their latest creation is the friendship Coke Machine. You can get a bottle of coke for the price of one… with a little help from your friends.
Read MoreAre You Dancing in Front of Your Computer Yet?
There’s nothing that Google Loves more than April Fool’s...
Read MoreGoogle’s +1 – A Second Shot at Going Social?
Well Google’s taking another stab at going social – and this one looks more promising than Buzz… but will it be as big as the Tweet This type buttons and the Facebook’s Like button? Only time will tell, and from what I’ve been reading from other bloggers – no one is really convinced yet. The Google Blog post goes into great detail about +1, but if you just...
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