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Color Theory: Choosing the Right Mood

August 4, 2015

"I found I could say things with color and shapes that I couldn't say any…

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What are ALT tags?

What is Alt Text? [And How Does…

September 22, 2020

What is Alt Text? [And How Does It Benefit Your Patients] To create and strengthen…

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What is Direct Traffic?

July 9, 2015

“What Is Direct Traffic?” It sounds like a straightforward question, doesn't it? If you've looked…

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What Warren Buffett Would Tell You About…

September 15, 2015

  What Warren Buffett Would Tell You About Content Marketing To paraphrase the Oracle of…

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9 Things To Look Out For When…

April 14, 2015

If you haven’t jumped on Bing already, now’s probably the time to start. With Bing’s…

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How to Use Group Ideation to Get…

February 13, 2017

This article is repurposed from our new book, "The Content Marketer's Guide to Ideation." This…

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2 Tools For Shortcutting PPC Training

June 4, 2015

How to train a new Pay-Per-Click professional without any 'knowledge leaks.' There is no shortage…

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Changing Faces – The Evolution of Google’s…

April 28, 2015

Over the last few years, Google has rolled out significant changes to its search engine…

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February 2016: Google Kills Right Side Ads

February 26, 2016

What happened? Last week, Google cut all Pay-Per-Click ads from the right side of its…

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