three exercises to help you deeply understand your customers

3 Exercises to Help You Deeply Understand Your Customers

This article is repurposed from our new book, “The Content Marketer’s Guide to Ideation.” This massive 187-page guide is available free as a PDF (get it here), and is also available in Kindle and paperback.   So, you’ve got customer segments. Maybe you’ve even got buyer personas complete with clever names and stock photo faces. […]

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Master Facebook Ads in 3 Hours (Video Training Guide)

Facebook Ads is a difficult platform to learn. It’s no different than learning, say, Google AdWords, but the amount of moving pieces at work require advertisers to plan and strategize deeply to find ongoing success.   With multiple ad types, complex settings choices, user interfaces with learning curves, and a platform that brings relevant but […]

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How to Use Group Ideation to Get Awesome Content Topics

This article is repurposed from our new book, “The Content Marketer’s Guide to Ideation.” This massive 187-page guide is available free as a PDF (get it here), and is also available in Kindle and paperback.   Focused teams outproduce individual people in uncovering, selecting, reshuffling, combining, and synthesizing information into new ideas. If you’re looking for […]

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