In our first installment of the #AskaDigitalMarketer video series, Director of Digital Marketer Ryan McDonald and Content Marketing Coordinator Carly Schoonhoven tackle the question: “What are the biggest mistakes companies new to content marketing make?” Have a marketing question you want answered by someone on the Iterate team? Send us an email at […]
As a digital marketing agency, we have the benefit of having an office full of experienced marketers with varied specialties and interests. If someone who works in PPC has an SEO question, there is always someone there to help and share an opinion. If a content marketer is curious about social ads, there is someone […]
Finding motivation to do your best work on a Monday morning can take a lot of effort, and sometimes a few dozen shots of espresso. Rather than risk a caffeine headache, I have found that instead of reaching for my coffee mug sometimes all I need on a Monday morning to get my brain kickstarted […]
For a lot of digital marketers, content curation is becoming almost as important as content creation. Curating valuable content is a great way to educate your email subscribers, engage your social media followers, and keep up with the latest marketing trends. It can also help position you as a thought leader in your field. […]
This article is repurposed from our new book, “The Content Marketer’s Guide to Ideation.” This massive 187-page guide is available free as a PDF (get it here), and is also available in Kindle and paperback. Topics are the content marketer’s entry point to great content. The more topics you have, the more 10X content […]
You have a massive list of content ideas. Maybe you’ve stockpiling them in Evernote for months, or you just met with your team and came up with a surprising amount of new ideas. You’re in a position that content marketers envy. But how the heck do you choose what to do produce? It’s […]
This article is repurposed from our new book, “The Content Marketer’s Guide to Ideation.” This massive 187-page guide is available free as a PDF (get it here), and is also available in Kindle and paperback. There’s no magic to choosing the right topics—just a few criteria and some additional research. All of the data […]
This article is repurposed from our new book, “The Content Marketer’s Guide to Ideation.” This massive 187-page guide is available free as a PDF (get it here), and is also available in Kindle and paperback. So, you’ve got customer segments. Maybe you’ve even got buyer personas complete with clever names and stock photo faces. […]
Facebook Ads is a difficult platform to learn. It’s no different than learning, say, Google AdWords, but the amount of moving pieces at work require advertisers to plan and strategize deeply to find ongoing success. With multiple ad types, complex settings choices, user interfaces with learning curves, and a platform that brings relevant but […]
This article is repurposed from our new book, “The Content Marketer’s Guide to Ideation.” This massive 187-page guide is available free as a PDF (get it here), and is also available in Kindle and paperback. Sometimes you need to produce a lot of new content ideas, fast. You have a documented content strategy, a list […]