5 Easy Tips on Styling your Typography

Sep 03rd 2015

5 Easy Tips on Styling your Typography

Lend weight to your words with these 5 simple tips.

Yes, your words are important.

Yes, we also want people to actually read them.

But how?

You can design your words and letters for a bigger impact by using the right fonts, styles, and laying them out in readable, but interesting way.

It’s important that we also get the right message across, not just through the words we’ve laid out, but also in the way it visually speaks to us. A large bold typeface is definitely trying to tell us something, and it’s akin to shouting, while a thin and delicate typeface is probably speaking the opposite.

Here are a couple of ways to really get your words speaking through your design.

1: Mix Up with a serif and sans-serif typeface for a beautiful contrast.

Its great to use more than one typeface when designing  – just be very careful about using more than two!

Serifs can pair particularly well with a sans-serif for a beautiful, easy to read message, especially when pairing a geometric font with an elegant one.

2: Go big and bold to add a solid punch to your message.

You won’t be able to miss this heading, it likely grabbed your attention from that first cursory scroll!

Large and bold fonts are great for making a powerful message, grabbing attention, and really blasting out a clear message for everyone to see.

3: Place a colored background for your message and reverse the type color.

Create contrast with color! If your background is too noisy or if you’ve got the perfect white space in your background, use a similar color that will contrast nicely against your background.

Remember, you don’t want to hide your background image if it has important elements  you want people to see.

4: Contrast with bold and light styles.

An easy way to use a single typeface with multiple weights. You can easily define what is important or separate two sections by creating a distinct dynamic between the two weights.

5: Kern, adjust line-height, and letterspace your type appropriately.

You should kern and letterspace your type for the best readability, but you can also play around with line-height to contain your text more closely for a tighter and block-like look: Sturdy like a solid foundation.

Don’t forget that different fonts also have different character. You’ll notice that not all fonts are made for the same purpose. Some are more elegant, others more futuristic and geometric. Take some time and find out if your font is working for your message, and if it’s conveying what you want. After all, you want your message to be read the way you want it to be read.

 

There are many other ways to style your typography, and the possibilities are endless. Don’t be afraid to try new things, and the most important thing is to have fun in finding new ways to create dynamic and interesting pieces for your audience.

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Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

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Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

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Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

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CEO - Trashcans Unlimited

What Our Clients Think

Quote image

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

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