Ad Testing Made Easy With AdWords Labels

Aug 26th 2013

Ad Testing Made Easy With AdWords Labels

You’ve heard it a million times – always test your ads. It’s important to know what is working in your account, what isn’t, and how to get rid of the waste. Labels make it easy for you compare results and mark the success (or failure) of your ad test variations.

Labels are a categorization tool in AdWords that allows you to organize your account in a way that provides easy filtering and reporting evaluations. You can add labels to ad, keyword, ad group and campaign levels. In this blog post we’ll be focusing our attention on utilizing AdWords labels for ads.

 

How to Use AdWords Labels

At Iterate, we use labels to test ad text and quickly and efficiently gauge performance. To utilize labels for ads, you’ll want to have at least two different ad variations running at the same time. This applies for both new and existing AdWords campaigns. Decide on one element of an ad that you want to test. Then, choose a denominator to distinguish them from one another. This is the stuff of true A/B tests.

To get started, add the labels column to your interface.

Then, select the ads you want a specific label applied to.

In our example, we chose different selling points in our description ad text, and the labels are applied base on their differences for easy evaluation.

 

Create labels for each text variation, and apply a color combination that is easy to read and distinguishable from each other.

We recommend adding labels to all of the ads in your campaigns for quick identification. You may also want to consider adding the date in the labels to determine the testing period.

View Your Results

You’ll want to evaluate the results when you have a significant amount of data; for some, this may be a several weeks. For others, it may be several months.

To view the comparison results, you’ll need to go to the Dimensions tab and select “Labels – Ads”.

Compare results between the different ad variations across the campaign or ad group level.  Analyze the results, and once there is a clear winner between the two opponents, you’ll want to pause the losing ad variation. Consider testing another aspect of the ad text or the account at this time. While we only discussed labels for ad testing, this feature can also work at the keyword, ad group and campaign level. As always, regularly test your ads for the best results in your account.

Labels make managing your account easier and help keep your thoughts and strategies organized. As you keep running additional tests, labels can help you view data in a clear and concise manner to better determine the successes in your account.

 

Image Attribution: Karlsbader Kanne by Coffee Circle CC BY 2.0

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Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

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Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

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Marketing Campaign Manager

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CEO - Trashcans Unlimited

What Our Clients Think

Quote image

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

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