You’ve got some serious marketing chops, and you know it. You work the trade show floor like a champ, nurture productive relationships with partner businesses like the most caring of mother polar bears, and can craft a coherent elevator pitch at any time… even when you’ve just sneezed, like, 10 times and your brain feels full of ants.
You take your game online too. No sucker for overblown SEO rhetoric, your site is running like a swiss watch, your tags are 512 pixels of pure heaven, and you churn out content with a quality and regularity that would make Neil Patel blush.
But even with all these rock-star elements in place, things aren’t taking off. Lead flow is slow, traffic is plateaued. What gives?
It might very well be that you have a table full of high-quality ingredients, but without an overarching and unified strategy you are just tossing fistfuls of sugar and egg yolk together haphazardly.
Sometimes the key to success is just stepping back, taking a big-picture look at your situation, and identifying the pieces that don’t fit.
A quality marketing strategy is all about formulating a realistic, executable strategy that takes all these ingredients and makes something more than the sum of the parts. Every action you take, whether it’s creating a new landing page, speaking at an industry event, or even just meeting a potential customer for lunch, needs to operate as a small piece in a larger picture.
Sometimes the key to success is just stepping back, taking a big-picture look at your situation, and identifying pieces that don’t fit, and ingredients that take away from the flavor of your delicious marketing cupcake. If you are speaking at a conference, integrate the appearance into your digital strategy by adding the presentation to Slideshare and placing it on your site. If you are meeting with a prospective client, prepare a customized pitch on a custom landing page and use it as the centerpiece of your conversation. Beyond using social media to ‘build your brand,’ you can put in just a little more time and ensure that each message fits together to guide a new client through their questions and concerns.
Once you’ve integrated all your efforts to pull in the same direction, you will be amazed at how much of a boost you will get! Each small effort will build towards a stronger whole, and you won’t each presentation, eBook or social media campaign working on it’s own to build a stronger lead relationship. Instead of a gluey mix of sugar, flour and egg, you’ll be able to sit back and enjoy a lovely frosted cupcake.
And it’s a beautiful thing.