Blog Posts And Cupcakes – Why You Need A Unified Marketing Strategy

Aug 18th 2015

Blog Posts And Cupcakes – Why You Need A Unified Marketing Strategy

You’ve got some serious marketing chops, and you know it. You work the trade show floor like a champ, nurture productive relationships with partner businesses like the most caring of mother polar bears, and can craft a coherent elevator pitch at any time… even when you’ve just sneezed, like, 10 times and your brain feels full of ants.

You take your game online too. No sucker for overblown SEO rhetoric, your site is running like a swiss watch, your tags are 512 pixels of pure heaven, and you churn out content with a quality and regularity that would make Neil Patel blush.

But even with all these rock-star elements in place, things aren’t taking off. Lead flow is slow, traffic is plateaued. What gives?

It might very well be that you have a table full of high-quality ingredients, but without an overarching and unified strategy you are just tossing fistfuls of sugar and egg yolk together haphazardly.

Sometimes the key to success is just stepping back, taking a big-picture look at your situation, and identifying the pieces that don’t fit.

A quality marketing strategy is all about formulating a realistic, executable strategy that takes all these ingredients and makes something more than the sum of the parts. Every action you take, whether it’s creating a new landing page, speaking at an industry event, or even just meeting a potential customer for lunch, needs to operate as a small piece in a larger picture.

Sometimes the key to success is just stepping back, taking a big-picture look at your situation, and identifying pieces that don’t fit, and ingredients that take away from the flavor of your delicious marketing cupcake. If you are speaking at a conference, integrate the appearance into your digital strategy by adding the presentation to Slideshare and placing it on your site. If you are meeting with a prospective client, prepare a customized pitch on a custom landing page and use it as the centerpiece of your conversation. Beyond using social media to ‘build your brand,’ you can put in just a little more time and ensure that each message fits together to guide a new client through their questions and concerns.

Once you’ve integrated all your efforts to pull in the same direction, you will be amazed at how much of a boost you will get! Each small effort will build towards a stronger whole, and you won’t each presentation, eBook or social media campaign working on it’s own to build a stronger lead relationship. Instead of a gluey mix of sugar, flour and egg, you’ll be able to sit back and enjoy a lovely frosted cupcake.

And it’s a beautiful thing.

Quote image

What Our Clients Think

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

What Our Clients Think

Quote image

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

Get Started Now

Let us solve your marketing problems.

or

Call at

503.465.3845

Message

hello@iteratemarketing.com