BuzzSumo VS Ahrefs Content Explorer

Apr 29th 2016

BuzzSumo VS Ahrefs Content Explorer

Marketing Tool Review

What are they for?

For your average social media or brand content manager, social insight tools sit right at the top of the toolbox. These tools allow us to track down relevant content pieces without hours of fruitless Google searching, see what is being shared and where, and – of course – curate industry-specific content pieces to share with our audiences.

Several companies have come forward with tools to fill this need. Topsy has been cut off at the kneecaps, Buzzsumo and Buzzstream have been out for a while, and the Ahrefs Content Explorer is relatively new. In this article, we compare the pros and cons to using Buzzsumo and Ahrefs Content Explorer.

BuzzSumo vs Ahrefs Content Explorer: The Breakdown

There are a lot of similarities between these two tools, as we would expect given that they reportedly perform a similar function.

Both will let you:

  • Filter by past year, month, week, or 24 or by custom date range
  • Filter by language of content
  • See all backlinks for particular article
  • Include or exclude certain domains or parts of domains (ex. .de, .com, .cz)
  • Perform advanced searches for specific sites, authors, or multiple words/phrases..
  • Save a search
  • Get alerts for new content


Ahrefs

Ahrefs is a little more focused on technical SEO, which ties in nicely with the other offerings of the platform. This is geared more towards the technically minded, but still performs well for content discovery, placements and outreach.

What Ahrefs can do for you:

  • Can arrange list by domain rating, number of referring domains, or median number of shares
  • Automatically arranges content by “best match”, which means the most relevant content is pushed to the top automatically.
  • Shows you organic keywords a piece of content ranks for
  • Shows you anchor text of links
  • Prettier to look at, shows preview of header image
  • Charts show sharing trends

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What Ahrefs can’t do for you:

  • Cannot filter by type of content
  • Can’t see individual people who shared content
  • Seems to freeze a lot


Buzzsumo

Buzzsumo has a cleaner design (which is nice) but less data for the SEO-savvy marketer. Their Chrome extension is a handy tool, but doesn’t make up for some other shortcomings.

What BuzzSumo can do for you:

  • Lets you see individuals who shared of a piece of content
  • Lets you filter by type of content
  • Has a chrome extension to automatically see number of social media shares for any domain
  • See today’s trending content for any topic, create up to 50 feeds for specific keywords and see what is being shared
  • Search for content shared by a specific Twitter user

What BuzzSumo can’t do for you:

Can only arrange list by number of shares, not referring domains or DR like Ahrefs

No organic keywords or anchor text

Unlike Ahrefs, cannot sort by ‘best match’. This means that you get a lot of irrelevant articles pushed to the top. For example, a basic search for ‘content marketing’ on BuzzSumo brings up articles from the DailyMail, BBC and YouTube first. Ahrefs brings up Moz, Jeff Bullas and CMI.  I found a similar difference in quality searching for ‘wine’ and “drywall’.


The Winner?

I love that BuzzSumo lets you see individuals who shared a piece of content. I also like being able to see what a specific Twitter user shared as well.

Overall, however, Ahrefs ‘best match’ filter seems to show the best content and I like being able to filter by DR and see more about a piece of contents backlinks.

Ahrefs wins!

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What Our Clients Think

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

What Our Clients Think

Quote image

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

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