Analytics

What is Direct Traffic?


July 9, 2015

“What Is Direct Traffic?” It sounds like a straightforward question, doesn't it? If you've looked at your Google Analytics channel data or had a brief summary of your web traffic,...

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The 4 Best Chrome Extensions For Digital Marketing


June 18, 2015

As digital marketers we’re tasked with taking on new clients or transitioning existing clients to another Strategist. Before we use our swiss army knife of skill sets to drive traffic...

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7 Reasons You Should Give Google Adwords Your Money


June 16, 2015

It's true: Adwords isn't cheap. For small and mid-sized businesses, setting aside thousands of dollars each month for Adwords can be too scary of a path to venture down without...

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The True Meaning of Bounce Rate


June 11, 2015

What does Bounce Rate truly mean? This seems like an easy question to answer, but Bounce Rate is high on the list of misused and poorly understood engagement metrics. A...

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Google Analytics Alerts You Need Now (Updated!)


July 15, 2014

Google Analytics is the know-all intelligence source for actionable decisions: if someone comes to your site and behaves in a certain way, it translates their action(s) into a metric --...

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