“What Is Direct Traffic?” It sounds like a straightforward question, doesn't it? If you've looked at your Google Analytics channel data or had a brief summary of your web traffic,...
Read More ...As digital marketers we’re tasked with taking on new clients or transitioning existing clients to another Strategist. Before we use our swiss army knife of skill sets to drive traffic...
Read More ...It's true: Adwords isn't cheap. For small and mid-sized businesses, setting aside thousands of dollars each month for Adwords can be too scary of a path to venture down without...
Read More ...What does Bounce Rate truly mean? This seems like an easy question to answer, but Bounce Rate is high on the list of misused and poorly understood engagement metrics. A...
Read More ...Google Analytics is the know-all intelligence source for actionable decisions: if someone comes to your site and behaves in a certain way, it translates their action(s) into a metric --...
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