Content Marketing

Should Your Local Clinic Accept Guest Posts?


November 11, 2020

Guest posting is a popular link building/marketing strategy. However, if approached the wrong way, it can have some serious consequences for not just your website, but your entire brand. But...

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Your Guide to Publishing Thought Leadership Content Using E-A-T


May 20, 2020

In a world of well-informed customers, publishing high-quality content has become the priority. However, how do you manage to cut through the noise and earn the attention of your target...

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What Mistakes do Companies New to Content Marketing Make?


June 15, 2017

In our first installment of the #AskaDigitalMarketer video series, Director of Digital Marketer Ryan McDonald and Content Marketing Coordinator Carly Schoonhoven tackle the question: “What are the biggest mistakes companies...

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The 5 Best (Free) Tools That Simplify Content Curation


April 10, 2017

When it comes to digital marketing, Content Curation is as crucial as Content creation. Content curation is all about educating your readers, being on top of the market trends, and...

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How to Come Up With New Content Topics


March 9, 2017

This article is repurposed from our new book, "The Content Marketer's Guide to Ideation." This massive 187-page guide is available free as a PDF (get it here), and is also...

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How to Evaluate Content Ideas (And Pick the Best Ones)


March 7, 2017

You have a massive list of content ideas. Maybe you’ve stockpiling them in Evernote for months, or you just met with your team and came up with a surprising amount...

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4 Criteria for Choosing Successful Content Marketing Topics


February 27, 2017

This article is repurposed from our new book, "The Content Marketer's Guide to Ideation." This massive 187-page guide is available free as a PDF (get it here), and is also...

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3 Exercises to Help You Deeply Understand Your Customers


February 23, 2017

This article is repurposed from our new book, "The Content Marketer's Guide to Ideation." This massive 187-page guide is available free as a PDF (get it here), and is also...

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7 Exercises to Create Dozens of Content Ideas in 30 Minutes


February 15, 2017

This article is repurposed from our new book, "The Content Marketer's Guide to Ideation." This massive 187-page guide is available free as a PDF (get it here), and is also available...

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How to Use Group Ideation to Get Awesome Content Topics


February 13, 2017

This article is repurposed from our new book, "The Content Marketer's Guide to Ideation." This massive 187-page guide is available free as a PDF (get it here), and is also available...

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