Content Marketing

Top Tools For Accessing Journalists


July 14, 2016

Reaching out to journalists can be the hardest part of a content promotion strategy. Somehow you have to find the right person at a publication, craft a pitch that you...

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How To Create Great Outlines For Freelance Writers


June 24, 2016

  For any content piece, the best starting point is an outline of what you want to write about in your post. This helps get all of your thoughts on...

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How to Go "Malcolm Gladwell" on Secondary Market Research


June 17, 2016

  We all need a little more insight. We monitor our Google alerts, scan the social stream, lurk on forums, click through social profiles, but sometimes it feels like we're...

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The Best Metrics To Show Your Content Marketing Success


June 10, 2016

We’ve all been there. You come up with a great piece of content for your brand, write your fingers down to the bone, then hustle hard to promote it in...

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Pitches, Please. How NOT To Write A Guest Blogging Pitch


May 20, 2016

  Tips on what not to do in your pitch to bloggers ~ from a real life blogger!   Running my own blog, B. Lovely Events. I get a lot...

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Are Destination Marketing Organizations wasting money?


January 26, 2016

It's time to take a fresh look at Desination Marketing Destination Marketing Organizations are responsible for marketing and promotion of their area to increase year-round visitation. With visitation comes business for...

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How To Read A SERP At A Glance


January 14, 2016

Qualify Keywords With A Single Search Us SEO’s don’t have much time. We don’t even have much time for full words, shortening things like “Search Engine Results Page” to SERP...

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Escaping the Inbound Marketing Valley of Death


January 6, 2016

The Inbound Marketing Valley of Death Part Two When assessing the success or failure of your marketing efforts, it’s always crucial to take a long look at the costs and...

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7 Ways To Repurpose Your Blog Post


October 22, 2015

Question: How long does it take you to produce a blog post? From the initial idea to the last line edits, creating a blog post worthy of readers takes hours...

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The Inbound Marketing Valley of Death, Pt. 1: Why You Can’t Cash In on Content


October 15, 2015

Do you feel like you got sold on inbound marketing - but your customers aren't as convinced yet? Quantifying returns from inbound marketing is a challenge: it has a large...

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