Paid Search Ads

My First Three Months In Search Engine Marketing


January 19, 2016

A Beginner's Look At Pay-Per-Click Advertising A career change can be a daunting prospect. Leaving the comfortable bubble of professional safety to try something entirely different would make most people...

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How To Attribute AdWords to closed sales without a CRM (B2B Edition)


January 12, 2016

The Challenge One of the hardest questions to answer as a marketing professional is, “How can we measure the return on our advertising investment”? Before the turn of the 21st...

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The Best (And Funniest) Search Queries of 2015


January 4, 2016

With the holidays over and new year underway, we like to take the time to look back at the good, bad and downright ugly search queries that made it through...

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Star Wars & Adwords


December 18, 2015

How to Build your ‘SEMpire’ Growing up watching Star Wars was a defining experience for me. I want to say that I learned so many life lessons about perseverance, hope...

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How To Set Up Bing Remarketing


October 16, 2015

Whether you’re a seasoned marketing veteran or new to paid advertising, it’s likely that you’ve heard of remarketing (or retargeting) somewhere along the way. Companies like AdRoll, Perfect Audience, Rejoiner...

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3 AdWords Metrics That Actually Matter


October 2, 2015

A quick overview of often-overlooked data superstars For any AdWords newbie or expert, the data tells a story. The flexible Google advertising platform is absolutely packed full of different metrics,...

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Google Introduces "Customer Match"


September 28, 2015

Google Customer Match The next few weeks should be fairly momentous in Search Engine Marketing land, with Google rolling out a new product within its AdWords platform: Customer Match. With...

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How to Tie the Knot Between Analytics and AdWords


September 24, 2015

In today’s progressive, forward-thinking and politically correct world, it's harder and harder to share an honest opinion without offending somebody. Note: What I’m about to say will likely raise noses and lead...

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The 5 Keys to Your Success in AdWords


September 2, 2015

Developing these key areas of your management strategy will put you in the position to create success on your terms, rather than relying on random chance and the good fortunes...

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How To Diagnose A Drop In PPC Traffic


August 20, 2015

  “Why has my click volume dropped?” “Why are my impressions lower than they were last week?” “Why aren’t I making any sales?” These are some questions you might ask...

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