A wise industry blogger once said that when you’re not optimizing an Adwords account--adjusting bids, pausing keywords, A/B testing ad copy, adding negative keywords--you should be organizing. As much as...
Read More ...In the Tar Pit As a greenhorn PPC strategist, I have not yet lost that youthful energy that drives me to to help clients... with whatever they want... at any time......
Read More ...How To Start A Fresh Online Marketing Campaign You want to expand your marketing presence online. Maybe your boss is finally ready to trust the internet for more than just...
Read More ...As digital marketers we’re tasked with taking on new clients or transitioning existing clients to another Strategist. Before we use our swiss army knife of skill sets to drive traffic...
Read More ...It's true: Adwords isn't cheap. For small and mid-sized businesses, setting aside thousands of dollars each month for Adwords can be too scary of a path to venture down without...
Read More ...How to train a new Pay-Per-Click professional without any 'knowledge leaks.' There is no shortage of training resources for PPC/SEM novices. Getting started with the AdWords certification training materials, the...
Read More ...If you manage an Adwords account with a medium-to-small budget, you know how hard it can be to be successful with broad and short-tail keywords. Just like the Fangorn Forest,...
Read More ...If you haven’t jumped on Bing already, now’s probably the time to start. With Bing’s own version of Remarketing Lists for Search Ads (RLSAs) rolling out, Bing Product Ads finally...
Read More ..."Sales of a given brand may be increased without converting to the brand any new customers, but merely by inducing its existing users, those who already use it at least...
Read More ...As an PPC internet marketer, I know that my accounts perform better than what my monthly reports indicate. The problem is that it’s hard to show this performance when the...
Read More ...Let us solve your marketing problems.
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