Link Equity: What TMS Clinics Need to Know About “Link Juice”

October 22, 2020

The internet is a colossal space of web pages interconnected with one another. Search engines, which are huge directories of information, use the “links” between different pages to navigate the...

The Importance of High-Quality Link Building for Medical Practitioners

October 16, 2020

When someone you trust vouches for a person, a product, or a brand, you’re also likely to trust whatever it is they vouch for. In search engine optimization (SEO), links...

What is a SERP feature? [And Which Ones You Need for Your TMS Clinic]

October 9, 2020

To enhance the user experience and deliver maximum value, Google displays some of its search results in special formats. These formats are known as “SERP features” (full for “search engine...

What is SEO? [And How it Can Help Your TMS Clinic Win]

SEO (Search Engine Optimization) is a critical component of online marketing. In fact, if you’re not actively focusing on SEO, you’re already losing the race. In the context of a...

5 Reasons to Secure Your Mental Healthcare Site with an SSL Certificate

October 5, 2020

The most valuable component of a doctor-patient relationship is trust. When a patient walks into your clinic, they trust you with all the information they provide. Similarly, patients who submit...

Why Page Speed Matters for Your TMS Clinic’s Website

In a fast-paced world, one thing that your TMS clinic patients are short on is time. You wouldn’t want your patients to wait for hours in your clinic because of...

Why Duplicate Content is Bad for Your TMS Clinic [And How to Avoid it]

September 30, 2020

Your business – no matter what it is – has to be unique. The same applies to the online content you publish on your website. Search engines are constantly striving...

What is Schema Markup [And How it Can Help Your TMS Clinic’s Website]

The internet is a jungle of both structured and unstructured data. Search engines have to put in a lot of effort to wrap their (imaginary) brains around the actual context...

On-Page Ranking Factors [That Can Make Your TMS Pages Win]

September 27, 2020

Laying a foundation of your TMS clinic (and reinforcing it) is the first step toward attaining your prospects’ attention. You first need to sort out the internal operations – such...

Domain Authority & Page Authority: Why They Matter for Your TMS Clinic

In search engine optimization (SEO), it’s critical for any business – especially TMS and other healthcare clinics – to earn the trust of search engines to rank higher in the...