"I found I could say things with color and shapes that I couldn't say any other way - things I had no words for" ~ Georgia O'Keeffe Even if you...
Read More ...A wise industry blogger once said that when you’re not optimizing an Adwords account--adjusting bids, pausing keywords, A/B testing ad copy, adding negative keywords--you should be organizing. As much as...
Read More ...In the Tar Pit As a greenhorn PPC strategist, I have not yet lost that youthful energy that drives me to to help clients... with whatever they want... at any time......
Read More ...Oh, get a Brand? Just get a Brand? Why don’t I just strap on my brand helmet, squeeze down into a brand cannon and fire off into brand land, where...
Read More ...For a non-profit, outreach and promotion can be expensive, time-consuming activities. Wouldn’t it be great if there was a platform that allowed you to build awareness for your cause, find...
Read More ...How To Start A Fresh Online Marketing Campaign You want to expand your marketing presence online. Maybe your boss is finally ready to trust the internet for more than just...
Read More ...Coffee? Check. Open document? Check. Solid understanding of the importance of content marketing for your business goals? Check. Idea for what to blog about? … Um... Adding new content to...
Read More ...As digital marketers we’re tasked with taking on new clients or transitioning existing clients to another Strategist. Before we use our swiss army knife of skill sets to drive traffic...
Read More ...How to train a new Pay-Per-Click professional without any 'knowledge leaks.' There is no shortage of training resources for PPC/SEM novices. Getting started with the AdWords certification training materials, the...
Read More ...You have converted to the gospel of content marketing. Congratulations. You are now a card-carrying member of the church of Joe Pulizzi striving to stay on the path of...
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