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Color Theory: Choosing the Right Mood


August 4, 2015

"I found I could say things with color and shapes that I couldn't say any other way - things I had no words for" ~ Georgia O'Keeffe Even if you...

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How to Organize Your Adwords Account: Labels


July 30, 2015

A wise industry blogger once said that when you’re not optimizing an Adwords account--adjusting bids, pausing keywords, A/B testing ad copy, adding negative keywords--you should be organizing. As much as...

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The Pros and Cons of Hyper-Geotargeting


July 28, 2015

In the Tar Pit As a greenhorn PPC strategist, I have not yet lost that youthful energy that drives me to to help clients... with whatever they want... at any time......

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Get A Brand!


July 23, 2015

Oh, get a Brand? Just get a Brand? Why don’t I just strap on my brand helmet, squeeze down into a brand cannon and fire off into brand land, where...

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AdWords For Nonprofits: Introduction to Google Ad Grants


July 14, 2015

For a non-profit, outreach and promotion can be expensive, time-consuming activities. Wouldn’t it be great if there was a platform that allowed you to build awareness for your cause, find...

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3 Starting Points for a Digital Marketing Strategy


July 2, 2015

How To Start A Fresh Online Marketing Campaign You want to expand your marketing presence online. Maybe your boss is finally ready to trust the internet for more than just...

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How to Come Up With Blog Post Ideas For Your Small Business


June 23, 2015

Coffee? Check. Open document? Check. Solid understanding of the importance of content marketing for your business goals? Check. Idea for what to blog about? … Um... Adding new content to...

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The 4 Best Chrome Extensions For Digital Marketing


June 18, 2015

As digital marketers we’re tasked with taking on new clients or transitioning existing clients to another Strategist. Before we use our swiss army knife of skill sets to drive traffic...

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2 Tools For Shortcutting PPC Training


June 4, 2015

How to train a new Pay-Per-Click professional without any 'knowledge leaks.' There is no shortage of training resources for PPC/SEM novices. Getting started with the AdWords certification training materials, the...

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The 7 Deadly Sins of Content Marketing


May 27, 2015

  You have converted to the gospel of content marketing. Congratulations. You are now a card-carrying member of the church of Joe Pulizzi striving to stay on the path of...

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