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Content Writing for Businesses: What’s The Ideal Workflow?


August 8, 2014

SDC19331 by Mr Thinktank, CC2.0 Maybe you own a business that operates online. Maybe you work for such a business, and have a fancy title like “Marketing Director,” “Digital Brand...

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Linking Google My Business & AdWords Accounts: The How & Why


July 24, 2014

Improve Google AdWords Location Extensions With Google My Business According to a study recently released by Google, “50% of consumers visit a store within one day of searching for local...

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Advanced Tips For Screaming Frog: SEO for E-Commerce – Video


July 22, 2014

If you are the owner of a massive e-commerce website, an inbound marketer, or an SEO manager, you probably know how frustrating getting actionable information from a large e-tailing website...

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Attribution Modeling: Don't Be A Model Idiot


July 15, 2014

We have established over the last few years that Last Click, or Last Touch attribution modeling is dead. Though our marketing platforms haven't fully caught up to this fact (i.e....

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10 Essential Search Operator Combos


June 9, 2014

Using Search Operators For SEO, Digital Marketing & Competitive Research Google search operators are an amazing feature that lets you fine tune the search results for a variety of different...

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Digital Marketing When No One Is Searching


May 13, 2014

In the age of inbound marketing (SEO, PPC, email) and direct-response pay-per-click advertising, demand generation has become a black box for many digital marketers. We've gotten very good at finding...

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4 Reasons Why Your Bing Ads Strategy Isn't Working


May 8, 2014

As I mentioned in my previous post, there are lots of good reasons to get on Bing Ads. So it’s not surprising that more and more companies are choosing to...

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