Google Introduces "Customer Match"

Sep 28th 2015

Google Introduces "Customer Match"

Google Customer Match

The next few weeks should be fairly momentous in Search Engine Marketing land, with Google rolling out a new product within its AdWords platform: Customer Match.
With Customer Match, users will be able to upload lists of email addresses, which can then be matched to users who are signed in via Gmail, Chrome, or other Google products. This gives a new meaning to ‘targeting,’ as select campaigns and ads will only show to users who have opted into your email list. From Google’s blog: 
“Let’s say you’re a travel brand. You can now reach people who have joined your rewards program as they plan their next trip. For example, when these rewards members search for “non-stop flights to new york” on Google.com, you can show relevant ads at the top of their search results on any device right when they’re looking to fly to New York. And when those members are watching their favorite videos on YouTube or catching up on Gmail, you can show ads that inspire them to plan their next trip.”

 

Furthermore, Customer Match email lists can be used to generate Similar Audience profiles, essentially allowing you to find new potential customers with similar interests and characteristics and target them with selected ad messaging.

Of course, even though Google assures us that this feature will work in “a secure and privacy-safe way,” this is bound to raise a few eyebrows among the privacy-conscious. Furthermore, this wouldn’t be the first time Google has made grand promises regarding new AdWords features, only to underwhelm on delivery. If Customer Match lives up to the buzz, however, this could very well be what Senior SEM Strategist Brian Chausmer calls a “BFD” (Big Freakin’ Deal). Keep an eye on our blog for further updates!

 

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The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

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