How to Come Up With Blog Post Ideas For Your Small Business

Jun 23rd 2015

How to Come Up With Blog Post Ideas For Your Small Business


Coffee?

Check.

Open document?

Check.

Solid understanding of the importance of content marketing for your business goals?

Check.

Idea for what to blog about? … Um…

Adding new content to your website on a regular basis is a great digital marketing practice. The search engines love it, but more importantly your audience should find it useful. Your blog is your very own channel to communicate directly with your audience of potential customers and advocates.

So, what does your audience want to know about?

Finding out where your audience spends time online and what kind of information they share is key to your content marketing success.

When you’re stuck searching for a good blog post topic, try one of these idea sources to get your fingers typing:

 

Competitor & Industry Leader Blogs

A good place to start is investigating the content in your industry that is already performing well.

Fire up BuzzSumo and enter your keywords to see the most popular content online by topic.

Often times, this will also reveal leaders in your industry (hint: they’re the ones with the biggest followings and coincidentally the most content shares). You can also identify industry leaders by checking out the top sites on Alltop.

To take a look at what kind of content your competitors are offering, enter the URLs of their websites in BuzzSumo as well. You can see their highest performing content, its backlinks, and who shared it.

By researching what content performs well in your industry not only will your own creativity be sparked, but it will be sparked in the general direction of proven shareable content.

 

Q&A Sites & FAQs

What better way to see what kinds of questions your audience is asking than to go directly to where they’re asking questions?

Quora is an excellent community of question-askers and answer-givers on any topic under the sun. Not only can you get great blog post ideas, but after you’ve published helpful content you can respond to Quora questions with a link to your post.

FAQs are also a hidden gold mine of possible blog topics. Take a look at the list of FAQs on your website and on your competitors. What types of questions are the most common and could use a longer explanation? Don’t be afraid to dig into old customer emails to look for questions either.

 

Groups & Forums

Groups and forums are organic communities where people congregate around similar interests.

Search for groups on social networks like Google+, LinkedIn, Facebook, and Reddit that are related to your industry. What kinds of questions are members asking? What struggles are they sharing? What are they excited about?

To search specific niche forums, use Boardreader to enter your keywords and find posts on relevant topics. You may find entire forum communities you never knew existed!

Social Media

While social media may be primarily used to distribute and promote content, it can also be a rich source of blog post ideas.

In addition to following top influencers for inspiration, take a look at what hashtags are being used in your community. What hashtags are top influencers using? What kind of chats are active?

Use Hashtagify to research related and popular hashtags. See what people are talking about in real time.

You can add popular hashtags to a social media management platform like Hootsuite to keep an eye on what’s happening in your industry.

Epic Blog Posts

Instead of generally overviewing competitors and influencers in your niche, take it one step further by zeroing in on one, epic blog post. In many cases it may be an extensive “How To” guide or a list of curated resources.

Consider using a technique by Brian Dean of Backlinko called “The Skyscraper Technique.”

The basic premise is:

 – Find the best content

 – Make something even better

 – Promote it to the right people

When you improve content that people already love and share, you already have a list of people you can reach out to who would most likely enjoy your “new and improved” version. Not only do you have an awesome rendition of engaging content, but you also have an army of people to help you promote it!

If All Else Fails…

Desperate times call for desperate measures. If none of the above methods filled your editorial calendar with weeks worth of blog post ideas, there’s always… the Clickbait Headline Generator.

Warning: Use at your own risk.

(Actually, no. Don’t do this. Step away from your computer. Contact a professional  immediately.)

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The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

What Our Clients Think

Quote image

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

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