Linking Google My Business & AdWords Accounts: The How & Why

Jul 24th 2014

Linking Google My Business & AdWords Accounts: The How & Why

Improve Google AdWords Location Extensions With Google My Business

According to a study recently released by Google, “50% of consumers visit a store within one day of searching for local information on their smartphones.” If you own a smartphone, you probably fall into this 50% and this doesn’t surprise you in the least bit. Location extension accuracy is now more important than ever before, which is why Google recently enabled the linking of Google My Business Accounts (previously called Google Places) to Google AdWords accounts.

Why the Change?

Before this feature was enabled location extensions had to be manually entered and applied to each campaign in your AdWords account. (This could be time consuming and an absolute pain if you had more than a few campaigns.) With this new feature, location extensions are automatically enabled at the account-level & for all campaigns inside of that AdWords account, getting rid of the time-consuming task of copy & pasting. As a business owner, this helps ensure that customers receive the correct information about your business’ locations.

Not only does this new feature save users some time, but these new location extensions also allow for targeting & bid adjustments. For example, if you’re targeting New York City, this new feature allows you to increment your bids by any percentage you wish based off of proximity to your business location.

Have multiple business locations? Not a problem. If you’re advertising locally and want specific locations to show up for specific campaigns or ad groups, you can set up filters. With filters, you can choose which locations go with which campaign or ad groups.

How Do I Make This Change?

  1. If you haven’t already, create a Google My Business Account. (This account is associated with your businesses Google + page.)
  2. Sign into your Google AdWords account.
  3. Click the Ad Extensions tab.
  4. Select View: Location Extensions from the drop-down menu
  5. Click +EXTENSION.
  6. You will then be asked to link your Google My Business account. Click Done.

The linking of these accounts can take up to 24 hours, so don’t stress out if you don’t see them ready to go immediately.

How Do I Filter My Addresses?

Setting up filters enables you to show certain business locations in specific campaigns. You can filter these addresses by using the business names or categories that you’ve specified in your Google My Business account.

  1. Click/choose the campaign or ad group you wish to set up filters for.
  2. Click on the Ad Extensions tab.
  3. Select View: Location Extensions from the drop-down menu.
  4. Click “Campaign Extension” or “Ad Group Extension” (depending on what level you’d like to filter your addresses to).
  5. Click +EXTENSION
  6. Click +Filter, and then choose to filter by either Business Name or Category. Once you’ve entered this information, click Save, and the location you specified will now be showing for that campaign.

There, you’ve done it! With your Google My Business account linked to AdWords, you can now use accurate location extensions.






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Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

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Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

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CEO - Trashcans Unlimited

What Our Clients Think

Quote image

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

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