5 Reasons To NOT Do Content Marketing

Content marketing is an amazing marketing strategy. When done properly, not only does it boost your ranking in Google search results, but it also engages potential customers and builds your brand. I’m a big believer in content marketing because I’ve seen it work for brands over and over again. However, there are certain cases where […]

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How To Diagnose A Drop In PPC Traffic

  “Why has my click volume dropped?” “Why are my impressions lower than they were last week?” “Why aren’t I making any sales?” These are some questions you might ask yourself when you go into your Adwords account and check day-over-day, or week-over-week data. You’ll look at the nice graph you first see in your […]

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How to Organize Your Adwords Account: Labels

  A wise industry blogger once said that when you’re not optimizing an Adwords account–adjusting bids, pausing keywords, A/B testing ad copy, adding negative keywords–you should be organizing. As much as we would like to make strategic changes to account structure, it’s an unfortunate fact of both statistics and traffic limitations that there just isn’t […]

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Get A Brand!

  Oh, get a Brand? Just get a Brand? Why don’t I just strap on my brand helmet, squeeze down into a brand cannon and fire off into brand land, where brands grow on brandies! “Brand Development” and “Branding” are commonly misunderstood terms, but both are crucial exercises for the longevity of your business. With […]

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Top Content Marketing Advice From (Actual) Rock Stars

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” ~Robert Rose, Content Marketing Institute   We all know the famous content marketing experts like Seth Godin, Gary Vaynerchuk, and Joe Pulizzi. But did you ever think that to be a content marketing rock star, maybe we […]

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