Supercharge your B2B Marketing Engine

It’s one thing to know that Content Marketing is important, and could be a huge win for your business. It’s altogether another thing to know how to pull off a transformative Content Marketing campaign, especially in the B2B space.   Great content marketing strategies help build brand equity, attract an audience to your site, and condition […]

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Turn Your Marketing Personas Into Advertising Targets

As a modern marketer, it’s likely that you’ve put some thought into marketing personas.You have identified your target markets and personified your prospective buyers. Maybe you’ve even created fancy graphics like this: “(Marketing) personas help you understand your customers (and prospective customers) better. This makes it easier for you to tailor your content, messaging, product […]

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What To Do When Your Traffic Falls Off A Cliff

It’s bound to happen sooner or later – You will sit down at your computer, log into Google Analytics, and see that traffic has fallen. With any luck, you will be the first person to notice this. If you are less lucky, you will get panicked emails from your marketing department, sales people, or boss. […]

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How Collegiate A Cappella Can Make Your Content Pitch Perfect

If you’ve only heard of a cappella through Pentatonix’s YouTube Videos, watching Glee, or Pitch Perfect, you should know that there is far more to the world of a cappella than that. Today, there are an estimated twelve hundred collegiate a cappella groups in the U.S. alone. and in college I was a member of […]

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Gated vs Ungated Content: Getting The Most Out Out of Your Content

The debate for and against gated content has been raging particularly fiercely the last few years. Marketers have arrayed themselves on both sides of the issue in a climate where business owners are constantly claiming that users just want everything for free and content marketing doesn’t have a clear ROI. The fact is that content […]

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Google Penguin 4.0 – What’s Different and What It Means For Your Website Traffic

The Google Penguin has arrived … again! On Friday September 23’rd the rumbles started in the SEO-sphere, with fluctuations in Google Ranking reported early and continuing over the next few days. By early the next week it was confirmed: The latest Google Penguin update had rolled out, adding real-time functionality to the biggest web-spam fighting […]

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Why You Need A Content Marketing Program, Not Campaigns

    Content Marketing works for a lot of businesses, but it takes time. When pursuing any new strategy, tactic, or method, we first apply the models, frameworks and learnings that made our past efforts successful. Campaigns are a part of the advertising world that content marketers seemed to have adopted by default.   Marketing […]

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