Beyond Content Strategy Part 1: Storytelling

Moving from content strategy to storytelling – making evergreen pieces to support your brand.   Everyone knows that content strategy is the cornerstone to any modern marketing effort. You have been developing content for your brand for awhile – producing articles, infographics, perhaps even videos that show off your product and services, expertly targeted to […]

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SEO: 12 Neuromarketing Hacks That Have Made My Clients Millions

Easy approaches to get user attention or:  How I got you to click this     In the field of digital marketing. Neuromarketing enables us to improve conversions. Why not game people to produce the ranking signals thatGoogle tries to monitor to assess relevance? With Neuro Hacks and growth hacking being all the rage, however, […]

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Simple Tips For Working With What People, Why People and How People

It’s the moment everyone in marketing dreads: Your boss calls you into their office, looks at you across the desk and asks a terrifying 5-word question: “So… How are we doing?” Stop. Breathe. Think. Are you defending your own work or are you trying to help the business? There’s a big difference. It’s tempting to […]

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Are Funny Social Ads The Right Choice For Your Business?

  It’s a proven fact that humor is a great driver for advertising performance. In fact, along with fear (yay, fear!), it’s the top emotion to elicit in your audience to hold their attention and keep your brand at the top of their mind. Combining the attention-grabbing power of a funny advertising gimmick with the easy […]

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"Now My Watch Has Ended"

  When You Know To Give Up On An AdWords Account   “Clients gather, and now my marketing begins. It shall not end until profit wains. I shall steal no copy, hold no negatives, father no low positions. I shall waste no budget and ignore no bids. I shall optimize and keep my costs low. […]

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A Simple Roadmap For Promoting Your Next Blog Post

  You’ve written a truly 10x article. The last time you published a great article, it generated a couple dozen social shares, a backlink, a dozen views. After a few days, your little “traffic bump” disappeared entirely. The sum of your last few blog posts amounts to some long-tail Organic traffic, and not much else. […]

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