How To Attribute AdWords to closed sales without a CRM (B2B Edition)

The Challenge One of the hardest questions to answer as a marketing professional is, “How can we measure the return on our advertising investment”? Before the turn of the 21st century, advertisers used to rely on metrics like readership, exposure and impressions received from their marketing spend. These metrics indicate the breadth of reach from […]

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Escaping the Inbound Marketing Valley of Death

The Inbound Marketing Valley of Death Part Two When assessing the success or failure of your marketing efforts, it’s always crucial to take a long look at the costs and goals of each channel separately. Digital pay-per-click advertising has a fairly short feedback loop between investment and return while inbound marketing tactics have a fairly […]

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Iterate Gives Back – Raphael House of Portland

This year, the Iterate team had the privilege of volunteering at Raphael House of Portland. Raphael House is a domestic violence agency fighting the causes and effects of intimate partner violence, providing emergency shelter, support, housing assistance, and advocacy from a secure location in Multnomah County since 1977. The holiday season can be an especially difficult for families […]

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Star Wars & Adwords

How to Build your ‘SEMpire’ Growing up watching Star Wars was a defining experience for me. I want to say that I learned so many life lessons about perseverance, hope during times of futility, and how good always trumps evil. As these themes can certainly be pulled relatively easily from the plot of Star Wars, […]

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5 Content Amplification Techniques (That You Probably Haven’t Tried Yet!)

5 Lesser-Known Content Marketing Methods With Proven ROI If you landed on this page, it’s likely that I can tell three things about you: 1) You found the title interesting enough to click (Thanks!) 2) You’ve probably  tried all the traditional tactics – You’ve exhausted social media opportunities, you’ve hit up every influencer, you’ve emailed […]

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How To Set Up Bing Remarketing

Whether you’re a seasoned marketing veteran or new to paid advertising, it’s likely that you’ve heard of remarketing (or retargeting) somewhere along the way. Companies like AdRoll, Perfect Audience, Rejoiner and, of course, Google Adwords, have entire platforms dedicated to bringing interested customers back into your sales funnel. Whether you’re using Search, Shopping or Display, […]

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The Inbound Marketing Valley of Death, Pt. 1: Why You Can’t Cash In on Content

Do you feel like you got sold on inbound marketing – but your customers aren’t as convinced yet? Quantifying returns from inbound marketing is a challenge: it has a large initial investment, it demands significant intellectual capital, but  it could also have a lengthy time horizon. Many companies let their first foray into inbound marketing […]

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10 Ways To Repurpose Technical Content On Your Website

How “Boring” Businesses Can Market Themselves Better – Using The Content They Already Have!   We’ve all heard it by now: Content is King;  the key to online marketing success is producing and distributing high-quality content that will bring new users onto your website organically. This is an easy sell if you are in an […]

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