Review – The Ultimate Keyword Tool

Feb 03rd 2016

Review – The Ultimate Keyword Tool

We Test Out The “Ultimate PPC Keyword Concatenation Tool” by Found

As a fairly new digital marketer, one of my overarching goals is to become faster and more efficient in common pay-per-click advertising tasks. Campaign builds and ad group/keyword additions are important jobs for a PPC account manager; however, compiling hundreds, or even thousands, of keywords into AdWords (and sometimes Bing Ads) can be exhausting and tedious.  Recently I found a wonderful keyword tool that can save you some of your precious work time.

After completing the necessary keyword research, I’ll segment keywords into head-terms, medium/long-tail terms, and modifiers. Then, I’ll place the segmented categories into columns in an Excel sheet. It usually looks something like this:

Until recently, I would then throw the keywords into a simple keyword mixer, such as keywordmixer.com. It’s great if you want all of the combinations in a linear fashion, but if you want different permutations of the columns, you’re out of luck.

   I came into luck last week when I stumbled upon a new keyword combiner, named the “Ultimate PPC Keyword Concatenation Tool.” According to the digital marketing company, Found, they created this tool because “we’re fed up with most of the other free tools out there so here’s our solution.” After looking up what “concatenation” meant, I plugged in my keywords and discovered that this tool was much more sophisticated than other mixers.    

 

Here are a few slick things you can do with Found’s keyword mixer:

  • Columns are not static, so you can move them around if you want to change the order of your stringed words.
  • You can select output permutations to create different combinations of keywords without having to delete columns and re-combine words. For example, if I needed all the words in the four columns above to string words together, but also needed keywords from a combination of columns C and A, I can easily select that permutation. This feature alone can save you quite bit of a time.
  • Most mixers don’t give you an option for choosing match type for keywords. This one bucks that trend by allowing you to select exact, phrase, and broad match variations. You can even capitalize the first letters of each word, which is a good practice if you want to use the keywords for ad copy.

Those are my favorite and most useful features, but there are more options to explore that might be helpful for you. The next time you need to build out a keyword list, use this one; you’ll save a few minutes of your time!

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Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

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Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

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CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

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CEO - Funny Business

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Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

What Our Clients Think

Quote image

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

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