Supercharge your B2B Marketing Engine

Nov 18th 2016

Supercharge your B2B Marketing Engine

It’s one thing to know that Content Marketing is important, and could be a huge win for your business.

It’s altogether another thing to know how to pull off a transformative Content Marketing campaign, especially in the B2B space.

 

Great content marketing strategies help build
brand equity, attract an audience to your site,
and condition customers to trust you –
but there is no easy path.

 

Content Marketing is the missing piece that you need to reach valuable B2B customers.

It improves your marketing at every step along their journey:

  • Creative content drives awareness of your brand and reaching new users at the beginning of their purchase path
  • Informative content positions your product or service as the solution to their program
  • Sales-enablement content helps nurture your leads through the sales process

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The Roadmap To Content Marketing Success

To succeed in content marketing for B2B, you will need to follow 3 clear steps:

Step 1: Understanding Purchaser Needs

Reverse engineer what your buying audience wants – not just in the big-picture, “this-is-how-our-product-will-solve-their-problems” sense, but actually breaking down all the information that will help them on the path to a purchase decision.

Step 2: Building A Funnel For An Ideal Customer Journey

Conversion funnels are more complex than ever before, but you can still plan for the ideal shortest path to a sale as the core of our marketing effort. This allows you to put all the pieces of your marketing efforts together to create a complete picture, or see where there are gaps.

Step 3: Measure, Build Momentum, and Refine

Since content marketing has has taken over so much of what was once called ‘sale’s used to do, it’s more important than ever to precisely track each part of our funnel, across all possible channels so we can calibrate our efforts to the best of our abilities.

 


Want to learn more about building a comprehensive plan for B2B content marketing? Take a look at our free guide!

It includes:

How to gather customer data and content topics from your sales team, the content you already have, industry publications, and search engines.

How to map purchaser needs to content ideas.

How to build content that works at every stage of your marketing funnel.

How to prioritize content creation to make an impact today!

 

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What Our Clients Think

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

What Our Clients Think

Quote image

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

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