Top Content Marketing Advice From (Actual) Rock Stars

Jul 21st 2015

Top Content Marketing Advice From (Actual) Rock Stars

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.”

~Robert Rose, Content Marketing Institute

We all know the famous content marketing experts like Seth Godin, Gary Vaynerchuk, and Joe Pulizzi.

But did you ever think that to be a content marketing rock star, maybe we should take advice from… actual rock stars?

From Gene Simmons to “The Boss” there’s plenty to learn about content marketing from the unlikely experts who know a thing or two about producing creative work and amassing raving fans.

 

“You have to understand that nothing appeals to everybody.”

~ Gene Simmons, KISS

 

The content you create should appeal to your target audience, not the whole world.

Developing buyer personas can really help narrow your focus on who exactly you are trying to reach. If you create content with a specific person in mind, you’re inevitably going to alienate people. That’s ok!

When you try to appeal to everybody, you end up with a lot of click-bait and pandering content that may get traffic but no results. It’s better to identify the people you want to serve and become THE best source of information and solutions for their problems.

 

“The only art I’ll ever study, is stuff I can steal from.”

~David Bowie

 

I don’t know if you’ve noticed, but there is A LOT of content on the internet. Coming up with a completely original idea is a myth.

Instead, try pulling ideas from others and mixing them together to create something valuable. Research popular content in your industry by using tools like BuzzSumo. See what’s working for the leaders in your vertical.

When you find a good idea, ask yourself how you can build on it to make it better and more useful for your audience.

“There’s such a fine line between stupid and clever”

~David St. Hubbins, Spinal Tap

 

We’ve all seen headlines that make us roll our eyes or article concepts that make us shake our heads. Surely these ideas start with good intentions, but the end product just misses the mark.

Clever articles generate shares, talk, and traffic. Stupid articles do the same, but in a bad way.

How do you ensure your content is on the right side of the line? Do your research ahead of time. Know your audience. Run the idea by as many people as possible. Hopefully with due diligence you’ll be the talk of the town… in a good way.

“You hear about bands who say, “We did one show where only 20 people showed up”, well that was our average gig for five years.”

~Dexter Holland, The Offspring

 

It takes time to build a following online. You may spend hours on content they may only be seen by 20 people (at first).

It’s important to not be discouraged by low traffic numbers in the beginning. It’s all part of the process of growing your audience and influence online.

As your content production and promotion processes develop and improve over time, more and more people will start showing up. You’ll be glad you didn’t give up.

“Getting an audience is hard. Sustaining an audience is hard. It demands consistency of thought, of purpose, and of action over a long period of time.”

~Bruce Springsteen

 

Content marketing is a long game. It takes consistency, planning, and timely execution to build and sustain an audience. People expect to have access to a constantly updated stream of interesting, relevant content.

To help you plan for the long haul, use an editorial calendar to ensure you have new content lined up and ready to go. Most importantly, start with a detailed content strategy that’s aligned with the needs of your audience.

 

Be A Content Marketing Rock Star

To rock the socks off of your audience, take some advice from the real rock stars. Who knows? Maybe your fans will be shouting for an encore on your next blog post.

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Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

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Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

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CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

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CEO - Trashcans Unlimited

What Our Clients Think

Quote image

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

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