Turn Your Marketing Personas Into Advertising Targets

Nov 14th 2016

Turn Your Marketing Personas Into Advertising Targets

As a modern marketer, it’s likely that you’ve put some thought into marketing personas.You have identified your target markets and personified your prospective buyers. Maybe you’ve even created fancy graphics like this:

Sample


“(Marketing) personas help you understand your customers (and prospective customers) better. This makes it easier for you to tailor your content, messaging, product development, and services to the specific needs, behaviors, and concerns of different groups. In other words, you may know your target buyers are caregivers, but do you know what their specific needs and interests are? What is the typical background of your ideal buyer? In order to get a full understanding of what makes your best customers tick, it’s critical to develop detailed personas for your business.”

Pamela Vaughan, Hubspot


These personas allow you to think about your target customers in a new light – not just as clicks on a landing page or conversion numbers, but as living, breathing people in 3-dimensionions. People with interests and worries completely outside of your sales funnel, with hobbies, families and dreams.

How A 3D Perspective On Your Clients Will Change Your Marketing

  • You will internalize how your product fits into their life
  • You will see marketing opportunities outside of your normal sales pitches
  • You will tailor your messages to specific people
  • You will use there personas to score new leads, and can add personas to match new markets.

Your personas will help you capture these aspects of your customers, and you can take this initial brainstorm information and back it up with deep research from a wide array of sources:

  • Data on your current clients and prospects:
    • Responsibilities
    • Goals
    • Challenges
  • Surveys targeting your market:
    • Needs
    • Career Path
    • Shopping Preferences
  • Demographic and Psychographic research:
    • Job Titles
    • Income Levels
    • Company Data
    • Family Status
    • Education

Learn more about building data-driven marketing personas here.

This research is invaluable – and not just because it helps you tailor your website content to your prospective clients, score your inbound leads, and tailor your sales pitches.

Buyer Persona data is an untapped gold mine for many marketers, who fail to realize that it can be the foundation to truly amazing Social Advertising campaigns.

With strong marketing personas at your disposal, you will have everything you need to guide your social advertising decisions, including where to advertise, who to target, what ad copy and images to use, even your budget!

From start to finish, a well-researched Buyer persona can be your guide to creating high impact Social Media Ads that will drive real-world results. Want to learn more?

 

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What Our Clients Think

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

What Our Clients Think

Quote image

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

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