Transcranial Magnetic Stimulation Clinic

Complete Digital Marketing launch and implementation

Executive Summary

Active Recovery TMS was a start-up with 1 location and 4 employees. The company was set to grow and take advantage of new Neurostar technology to treat patients suffering from depression.  The cofounder approached Iterate with the goals of “dominating his space” through digital marketing.  

Iterate’s digital marketing plan was to design, develop and launch the following:

  • Analyze and prioritize over 48,000 keywords and 17 competitor websites
  • Redesign and rebuild the website targeting the highest priority keywords
  • Write over 100 pages ( 100,000+ words ) of medically accurate ‘design-for-search’ copy.
  • Have new lifestyle and employee photography done
  • Implement Goal Tracking in Analytics
  • Launch Paid Search campaigns across Google, Bing, Reddit, Facebook
  • Lead funnel for PHQ9 quiz leads
  • Built custom state-of-art CRM integration which provided an advanced analysis of leads to the sales team.

Background

Iterate took a strategic approach by analyzing and prioritizing tens of thousands of keywords from the TMS industry and related competitor websites.  From this keyword universe, Iterate was able to group them together to allow the client to select strategic keyword targets that had relevant volume to the business.  

These keyword groups were then compared against the competition in order to understand what kind of content was necessary to be written to outrank the other sites. Over 60,000 words were then written in a short few months before and shortly after the new website was designed, developed and launched.  

Paid Search campaigns were created across multiple networks targeting top, middle and bottom of the funnel prospective patients. Individual Landing Pages were created in order to test and optimize conversion rates. 

CRM integration was a key focus, where the Iterate Web Development team designed and built a custom analytic system that tracked user movement on the website, and sent this data on contact form submission to a CRM so that the sales team could customize the sales experience for every inbound-lead.

Call Tracking was created, coded and implemented across all digital properties.

Lead magnets, white papers, and patient quizzes were created in order to build an email list.

Goal

The goal of the website was to “dominate the marketplace”, in the words of cofounder, Mike Horey.  Active Recovery TMS wanted to grow into multiple locations and treat thousands of patients in their target markets.  Step number one was to create a digital presence that would allow them to capture the market share necessary to grow as a business.

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What Our Clients Think

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

What Our Clients Think

Quote image

The team at Iterate has helped us get off the ground during our first year in business. We went from 1 location and 5 employees to now 3 locations and a few dozen employees ( and counting! ). We were getting about 6 leads each week when we started and through the work Iterate has done, we are nearing 100 leads through our website each week.

Mike Horey

COO and Co-Founder of Active Recovery TMS

The new website is gorgeous! We love the design and Iterate turned it around quickly. We have appreciated working with Iterate over the years because they are accessible, data and results-oriented and overall just so easy to work with.

Kari McKinley

Business Manager - Blue Oak Dental Group

Iterate is a great company and we couldn't be happier to how professionally they manage our marketing and website. Thank you Iterate!

Jon Bonk

Marketing Manager - Centrifuge Chicago

Iterate Marketing has revolutionized our company. We have a modern, fresh look now that is far more optimized than ever before. We can’t thank the Iterate team enough for the work they’ve done for us so far and look forward to many more years in the future!

Laura Hall

CIO - Community Management Inc.

Iterate Marketing did a great job for us... we saw a conversion bump of 100%, and a traffic increase of 81%. Furthermore, our Cost Per Conversion dropped, saving us 17%. ..they delivered the increases we needed.

John Yoder

CEO - Funny Business

Great company to work with. Very flexible and attentive to our needs. Always trying to help us improve our business practices without being overly push or giving the typical "salesperson" impression.

Renee Kitchen

Marketing Manager - Hamilton Marine

Vibrant yet professional and great for my budget as the Marketing Campaign Manager of a medium-sized SaaS company. Experts in AdWords management and content promotion. Love their blog too!

Heather Blackwell

Marketing Campaign Manager

Super easy company to work with. Extremely knowledgeable. A great fit for my small but growing business. Highly recommend.

Dominick Farina

CEO - Trashcans Unlimited

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