What’s in the Book?

We'll guide you through the process of doing deep research into your customers, your competitors, and your market to create "Artifacts". We'll show you how to how to go "laterally" to find powerful new Topics. We'll outline the tools and techniques to produce hundreds of Ideas. Finally, we'll help you master the process of prioritizing ideas.

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187 pages (120 min. read)

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With one powerful framework and 32 hands-on exercises, this 187-page guide teaches you everything you need to know about how to produce better ideas. 

I’m Ry McDonald, a content marketing enthusiast. I’ve spent the last half-decade architecting digital marketing solutions for clients at Iterate Marketing. In 2014, I came to the realization that our content marketing clients’ greatest advantage was in producing ideas superior to their competitors'. I spent over two years studying “ideation” and creativity and applying it at Iterate. This book is the outcome of that research and testing.

ABOUT THE AUTHOR, RY MCDONALD

FULL CHAPTER LIST

Here's the complete chapter list. Don't miss out on this awesome content.

Introduction

04

How Ideas Happen

12

The Content Ideation Framework

24

Audience Artifacts

43

Industry Artifacts

51

Artifact Storage

59

Artifact Exercises

63

Topic Criteria

80

Organizing New Topics

84

Expanding Exercises

90

A Group Ideation Primer

119

Connecting Exercises

135

Narrowing Choices

151

Narrowing Exercises

162

How Full Are Your Buckets?

178

Further Reading 

184

Copyright 2017 Iterate Marketing 

THE CONTENT MARKETER'S

GUIDE TO IDEATION

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TOPICS COVERED

Uncovering 
Artifacts

Expanding Topics

Connecting Information

Narrowing Choices

...and much more!

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