Inbound marketing is the potent combination of content strategy, content marketing and search engine optimization. It involves a number of on-site and off-site marketing projects, channels and optimizations. If properly executed, Inbound Marketing gets you found, builds your visitors trust, and moves your prospects through your unique buying cycle.
Your website is your customers’ primary resource for finding information about your products. Producing content that answer your customers’ questions will improve your visibility online.According to Search Engine Journal, “companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.”
Search engines want high quality, fresh content to serve to searchers. Producing quality content on a consistent basis helps your website rank higher organically, ensuring your customer base engages with your brand, not your competitors.
Customers care about solving their problems, not reading about how great you are. Addressing your customers’ specific needs builds reputability, engenders their trust, and builds an enviable “customer-centric” brand as opposed to your competitors’ “me-centric” positioning.
There’s no better way to build a brand than to offer a noteworthy product, and support that product with content marketing. Content marketing places you in total control of brand messaging. Trusted brands are favored by customers and search engines. Trusted brands create opportunities for PR, social sharing, and continued customer engagement.
There are no ongoing costs after great content is created and launched. Seventy-percent of consumers prefer to get to know a brand by an article over an ad, and 60% feel more positive about a company after reading on-site content. Creating content that acknowledges these facts and quickly moves prospects through the buying process results in lower cost-per-lead and results that last forever.