Shopping cuts out the barrier of searching for a website, then searching for an item. By allowing us to display your products on a search results page with an image as well as the price without the customer having to visit your site first, we can bring in more sales and let the products speak for themselves. We can take care of not only setup but feed management as well.
The Shortest Path
The shortest path between two points is a straight line; the shortest path from a customer to a purchase is shopping ads. Product Ads offer you the opportunity to maximize your Ecommerce sales and revenue through expanding your reach on shopping engines across the web.
Shopping engines include platforms like Google Shopping, Amazon Product Ads, Bing Product Ads, Shopzilla, Nextag and PriceGrabber. These platforms offer you the ability to target your products directly to consumers who are looking to analyze, compare and buy products like yours.
Shopping engines are driven off of advertisers’ product feeds. Each engine has unique product feed requirements and attributes. Comparison shopping engines offer a variety of targeting capabilities and control from within their platforms. By utilizing these opportunities and restraints, you can grow your Ecommerce business, drive sales volume today, sell only what drives you profit.
All of the major shopping engines require cost-per-click (CPC) management. Optimizing bids means analyzing data and reacting to changes in the market on an ongoing basis.
Targeting your products is about choosing what products to show on what channels, and how to target them to shopping engine users.
CSEs offer the ability to use special promotions in ads. We work to optimize these promotions using rebates, coupons and specials to find out what the best offer is for your target market.
We monitor product-level reports to control bids and product targeting based off of sales and revenue data.
Getting the most out of product ads requires segmentation, product targeting, bid strategy, promotion optimization, budgeting, and a whole lot of ongoing data analysis and monitoring. We focus on the following points to optimize product ads for our clients.
The more products you have, the more opportunities for sales you’ll have on shopping channels. Identifying the right products, the right product categories and the right channel mix is the key to unlocking your business’ potential on comparison shopping engines.
As in most forms of marketing, 80% of your product ad performance will come from 20% of your products. For many companies, it may be more 90%-10%. We ensure that your topic products are optimized, and the others are held to strict ROI standards.