CLIENT

Pearl Insurance
pearlinsurance.com

SERVICES

+ Search Advertising
+ Analytics Analysis

SUMMARY

CTR increased 80%, CPA down >50%

Background

 
Pearl Insurance offers Professional Liability insurance to lawyers, accountants and real estate professionals but was having a difficult time capitalizing on opportunities where they had a local sales representatives. Pearl also sought out Iterate to help them draw conclusions and make educated digital marketing decisions based on their Google AdWords and Analytics data.

 

Goal

 
Iterate’s primary goal was to find patterns in Pearl’s existing AdWords and Analytics data and structure efficient campaigns around it. Pearl wanted to utilize their core competency of adding ad personal touch to their business solutions for professionals in law, accounting and real estate, while gradually reducing their cost per acquisition with account optimization.

Results

 
Iterate was able to boost Pearl’s AdWords ClickThrough-Rate by 80%, increase account-wide average position and cut their CPA in half across all campaigns.

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