CLIENT

Pixelteq
pixelteq.com

SERVICES

+ Search Advertising
+ Search Engine Marketing

SUMMARY

CPA increased by 340%

Background

 
PixelTeq, a niche B2B optics company specializing in optical filters and photodiode arrays for Original Equipment Manufacturers (OEM), was struggling to place their brand in front of their target market–optical engineers, designers and manufacturers. PixelTeq called upon Iterate to place them in front of those key segments through strategic placement during trade shows, peak search times and product releases.

Goal

 
Increase conversions that lead to the promotion and sale of PixelTeq’s newest photodiode, the PixelSensor, while reducing their Cost Per Acquisition (CPA) across existing and new campaigns created by Iterate.

 

Problem and Challenges

 
Iterate reduced PixelTeq’s average CPA by over 340% while promoting the PixelSensor through an optimized Search Campaign that’s contributing to their highest conversion numbers to-date.

 

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